Brand Image Awards

Kelley Blue Book named their 2012 Brand Image Award Winners last week, and lucky for us, we have each of these brands on the lot. These awards, based on consumer perception data from the company’s Brand Watch study, honor the automotive brands that have most successfully captured positive consumer attention.

And the winners for 2012 are:

  • Best Value Brand:  Honda
  • Most Trusted Brand:  Honda
  • Most Family-Friendly Brand:  Ford
  • Most Rugged Truck Brand:  Ford
  • Best Exterior Design Brand – Non-Luxury:  Ford
  • Best Interior Design Brand – Non-Luxury:  Ford
  • Best Exterior Design Brand – Luxury:  BMW
  • Best Interior Design Brand – Luxury:  Cadillac
  • Best Comfort Brand:  Cadillac
  • Best Performance Brand:  Porsche
  • Coolest Brand:  Porsche
  • Most Prestigious Brand:  Mercedes-Benz

Kelley Blue Book started handing out the Brand Image Awards 5 years ago, and many of these brands are repeat winners. Mercedes-Benz has captured ‘Most Prestigious Brand’  every year from the start.  Ford has claimed the ‘Most Rugged Truck Brand’ four years running, while Honda was awarded ‘Best Value Brand’ for the second year in a row , and Cadillac takes home the ‘Best Comfort Brand’ for 2 consecutive years.

No matter what your brand is, Auto|One Palladini Toronto in Toronto and Auto|One Leasing in Vancouver have you covered. Stop by, we would love to see you drive away in one of these standout vehicles!

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Audi: Top Luxury Vehicle by Kelley Blue Book

Kelley Blue Book recently published their 2012 Total Cost of Ownership Awards list and the winner for ‘Best Luxury Brand’ goes to: Audi

The Total Cost of Ownership Awards looks at many factors when choosing a winner. While initial price is always a prime focus in making a vehicle purchase decision, ultimately the ‘best deal’ also entails factoring in a number of other elements that can have an equally meaningful impact on long-term expenses. To help bring those big picture details into focus, Kelley Blue Book calculated and integrated data from eight different categories to come up with real-world bottom-line figure that allows for direct comparisons to be made over a five-year period.

“Anybody who thinks that the rich don’t care about value has clearly never met the rich. Not wasting money is how they got there. Audi is a luxury brand that appreciates its audience and respects its audience’s cash. From the most practical, fuel-friendly diesel to the most mouthwatering coupes and sedans, every Audi holds its cost-to-own value tight throughout the entire life cycle.” (Kelley Blue Book)

If you need a vehicle that has both quality and beauty, take a look at our Audi inventory: Auto|One Vancouver   |   Auto|One Palladini Toronto

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