General Motors captured the gold with its advertising of the 2013 Cadillac ATS. The “Cadillac ATS vs. the World” campaign, designed to establish the brand-new Cadillac nameplate, launched during the opening ceremonies of the London Olympic Games. Cadillac followed up with 30-second spots throughout the weekend. According to Edmunds.com shopping consideration had lifted by 474 percent by the time Monday arrived. This was much higher than competitive automobiles in the category. Shopping consideration is an indicator of marketing effectiveness, not necessarily actual sales.
We think it is because it is/was a terrific commercial series and because the Cadillac is such an appealing car.
Here’s the trailer for you to watch: