The Ferrari 360 Modena Challenge

Fans of the Ferrari brand will know the Ferrari 360MC (Modena Challenge) is an extensively reworked, non-road legal version of the 360 Modena Road Car.  It was originally produced to compete in the Ferrari Challenge Racing Series.  The 360 MC is a fully factory built affair which afforded the Ferrari engineers the chance to maximize weight reduction, converting the road car into a viable circuit racing machine.

A huge attention to detail ensures this car is drastically stripped of unnecessary weight over the road ready version and appropriate safety equipment such as a carbon fiber racing seat, FIA approved restraint harnesses, a roll cage and an OMP fire suppression system with inboard controls have been incorporated.  The fully stripped out interior and bare carbon detailing ensure the car really does feel a world away from its luxurious road going brother. Race drivers will appreciate the Spartan but highly functional interior where unnecessary toys such as the sound system, electric windows, central locking, interior trim, airbags, air conditioning, hand brake and road seats are all removed in the name of reduced curb weight.

The suspension in the 360 MC was extensively revised and the electronic adaptive comfort system of the Modena was rejected for a traditional fixed damping setup, which is substantially stiffer and lower. Now while this does cut pitch and roll at the compromise of road car comfort, who really needs road car comfort in a dedicated racing car?  Thicker brakes designed to cope with the constant stress and strain of the track incorporate air cooling ducts to prevent overheating. And who can argue with the enhanced driving characteristics of an F1 gearbox? Although the 3.6 engine is broadly similar to the original, according to Ferrari the 360 MC can accelerate from 0 to 62 mph in 3.9 seconds. That’s a full 0.6 seconds quicker than the standard 360 Modena F1.

It’s inspiring what good old-fashioned weight reduction and an improved power-to-weight ratio can accomplish!

Here are the official performance figures for this 2000 Ferrari 360 Modena Challenge, Red with Red interior, Stock number 13018.

  • Power (SAE net) : 410 bhp (306 kW; 416 PS) @ 8500 rpm
  • Torque (SAE net) : 286 lb·ft (388 N·m) @ 4750 rpm
  • 0–100 km/h (0-62 mph) : 3.9 sec
  • Top speed (limited) : 185 mph (298 km/h)
  • Curb Weight : 1,250 kg (2,756 lb)
  • Dry Weight : 1,169 kg (2,577 lb)

This car is equipped and tuned for a beginner racer or for the experienced driver, and is  available for immediate purchase for $90,000 plus taxes.  If you are interested in this vehicle please contact Kevin Ledgister at or at 905-477-3477.

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Brand Image Awards

Kelley Blue Book named their 2012 Brand Image Award Winners last week, and lucky for us, we have each of these brands on the lot. These awards, based on consumer perception data from the company’s Brand Watch study, honor the automotive brands that have most successfully captured positive consumer attention.

And the winners for 2012 are:

  • Best Value Brand:  Honda
  • Most Trusted Brand:  Honda
  • Most Family-Friendly Brand:  Ford
  • Most Rugged Truck Brand:  Ford
  • Best Exterior Design Brand – Non-Luxury:  Ford
  • Best Interior Design Brand – Non-Luxury:  Ford
  • Best Exterior Design Brand – Luxury:  BMW
  • Best Interior Design Brand – Luxury:  Cadillac
  • Best Comfort Brand:  Cadillac
  • Best Performance Brand:  Porsche
  • Coolest Brand:  Porsche
  • Most Prestigious Brand:  Mercedes-Benz

Kelley Blue Book started handing out the Brand Image Awards 5 years ago, and many of these brands are repeat winners. Mercedes-Benz has captured ‘Most Prestigious Brand’  every year from the start.  Ford has claimed the ‘Most Rugged Truck Brand’ four years running, while Honda was awarded ‘Best Value Brand’ for the second year in a row , and Cadillac takes home the ‘Best Comfort Brand’ for 2 consecutive years.

No matter what your brand is, Auto|One Palladini Toronto in Toronto and Auto|One Leasing in Vancouver have you covered. Stop by, we would love to see you drive away in one of these standout vehicles!

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