The Fisker Karma, Now available in Canada

The Fisker Karma, the world’s first true luxury Electric Vehicle with extended range (EVer™), is available in Canada!  Fisker Automotive has partnered with established retailers, to bring its responsible luxury cars to locations in Toronto, Calgary and Vancouver.

The Fisker Karma has the ability to toggle between the all-electric Stealth Mode or fuel assisted Sport Mode with the simple shift of the paddle, the Karma delivers high impact performance while maintaining a low impact on the environment.


The Fisker Karma’s design is inspired “by the elegant lines of windswept sand dunes and the muscular beauty of the cheetah.” (fiskerautomotive.com) And in the words of Colin, from Auto|One Leasing, “… it is quite arguably one of the sexiest cars I have ever sat in.”

The Fisker Karma — a bold expression of uncompromised responsible luxury.

“The Canadian government envisions 500,000 plug-in vehicles on the road by 2018. To help this goal along, the provinces of Ontario, British Columbia, and Quebec all offer purchase incentives that range in value from 5,000 to 8,500 CAD. Additionally, Ontario offers unrestricted high-occupancy vehicle (HOV) lane access to plug-in cars, and Quebec will reimburse half the cost of charging stations for plug-in vehicle owners.” (auto123.com)

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Luxury Loyalists

Recently Polk and AutoTrader.com conducted a study called ‘The 2012 New Luxury Vehicle Loyalty Study‘. They analyzed patterns for buyers of six core luxury brands: Acura, Audi, BMW, Cadillac, Lexus and Mercedes-Benz.  A luxury loyalist is defined as a luxury new vehicle buyer/household that purchases a replacement vehicle or an additional vehicle from the same luxury brand that they already own. When loyalists were questioned about why they stayed loyal to a brand, the top five reasons were:

  1. Brand Affinity (cited by 44%)
  2. Quality/Reliability (cited by 33%)
  3. Driving Performance (cited by 24%)
  4. Price/Finance/Value (cited by 16%)
  5. Styling/Design (cited by 16%)

The study also revealed that the primary drivers of loyalty differed by brand, as in, the main reason Acura buyers stay loyal is not the same for BMW buyers’ loyalty. Here are a few points of interest:

  • Brand affinity ranks significantly higher among Cadillac loyalists than any other luxury brand.
  • Quality/reliability is cited more often by Mercedes-Benz and Acura loyalists as a reason for returning to that brand.
  • BMW loyalists are more apt to identify driving performance as a reason for their return purchase than other luxury owners.
  • Price ranks much higher as a reason for Acura owner loyalty compared to the other luxury brands in the study.
  • Audi loyalists rank styling and design significantly higher than other brand loyalists as a reason to stay.
  • Acura is the only brand where technology and innovation rank as a “Top Five” reason to stay loyal to the brand.
  • Dealership loyalty emerges as a “Top Five” reason for brand loyalty among Lexus and Mercedes-Benz owners.

No matter what your luxury brand is, Landmark|Palladini Leasing in Toronto and Auto|One Leasing in Vancouver have you covered. So stop by, we’d love to see you and have you drive away in the luxury you’re used to.

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